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For over 50 years, SIAST has been the leading provider of nursing programs in Saskatchewan. But with other institutions starting to take a share of the student interest in some of these programs, SIAST needed to reinforce its position of strength.
Our creative strategy positioned SIAST as the source of quality nurses every patient would like. The baby’s humorous thumbs-up gave SIAST the ultimate approval. And the campaign received its own approval rating with an unprecedented 40% increase in enrolment at the Regina Campus!
Result: 40
Creativity is nothing if it does not create results.
