Our work with Mosaic, Regina’s Festival of Cultures, gave us the opportunity to identify new audiences that could increase the festival attendance. Over the course of four years, we gave the campaign a web presence and interactive contests which attracted the younger generation. In 2011 we even created a mobile app to handle the new ‘Three Amazing Days’ contest.

This strategy, coupled with innovative visual treatments gave Mosaic exactly what it was aiming for: a yearly 10% attendance increase 4 years in a row!

Result: 10